We used segmented revenue growth strategies across our business in a way that varied by market type.
For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies.
The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior.
The general consensus from the taste test was that Pepsi was better. Of course, identifying which product is preferred is not really that simple.
Yet beyond the interaction of the fizzy soda against our palates there is another reaction affecting our tastes. The following analysis examines the ancient soda feud using organically occurring Twitter conversations.
The data dump Now for the data dump. Conversation around Coke was over 2. Furthermore, in our proprietary Social Index, Coke scored higher than Pepsi across all four categories. Compares both Facebook and Twitter conversations directed at the brands for the month of April.
While the campaign, which offered fans the chance to travel, hang out with celebrities or enjoy other unique experiences, promoted brand mentions and awareness, the majority of the chatter focused on the prizes and offered little merit to the brand itself.
Scrolling through the conversations, an overwhelming majority of them state a clear preference for Coke a quick sample estimates around 10 times as many tweets in favor of Coke. That is brand loyalty.
Still, the most common form of tweet comparing the two brands referred to a familiar situation: The final decision For the first showdown, the decision seems almost too obvious: Coke is a landslide winner. Yet perhaps the more important question is: The answers could again be hidden in social data.
Pepsi will have to find creative ways identify and amplify their passionate followers and comparative advantages. As an example, the analysis below reveals what types of food consumers associate with the two beverages on social media: While Coca-Cola is more often associated with burgers and french fries, Pepsi leans toward pizza.
Uncovering and emphasizing these natural associations, brands can begin to carve out and own niche segments of the market.
At the aggregate level, social media data can uncover or inform brand strategies to narrow in on competitors. Yet at the individual level, a single tweet or Facebook post may inspire the creative campaign that brings a brand into the lead.
Brands that can see both the trees and the forest will ultimately be better suited to leverage the full range of capabilities that social media data offers. If you have any suggestions for the next Social Presence Showdown, feel free to tweet Brandwatch.Mar 01, · Over the years, Coca Cola has differentiated itself from other cola brands based on various advertising strategies and marketing strategies.
Coke’s Social Media Initiatives In August , two Coca Cola fans, namely Dusty Sorg and Michael Jedrzejewski created a Facebook page for coca cola. Coca-Cola Bottling Co.
Consolidated (COKE) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and.
case-study Coca Cola Case Study: SWOT and PESTLE Analysis Coca Cola is the leading manufacturer and retailer of non-alcoholic beverage in the world. The company is best known for its flagship product, Coca-Cola, a non-alcoholic carbonated .
Coca-Cola measurements must strive to improve internal communication internally and externally with employees, customers, and stakeholders Measuring performance examples Return of investments (ROI). 10 SWOT ANALYSIS FOR COCA-COLA COMPANY Jurevicius () in a site conducted a detailed SWOT analysis of the Coca-Cola Company using so many factual statistics and evidences in validating the analysis.
Coca Cola Analysis A financial analysis of the changes in Coca Cola’s financial statements between FY 96’ and FY 10’ shows profitability overall. Revenues grew by 89%, Total Assets grew by total assets are up from to with an increase by % from $16, to $72,