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Let us start the Emirates Airline Marketing Mix: Emirates airlines serve to its customers through mixed fleet in their product portfolio like Boeing and Airbus. It has always maintained the legacy of operating with the aeroplanes of biggest sizes. Emirates airlines caters to its consumers at both personal as well as professional level offering flying services in terms of first class, business class and economy class.
First class offers all the premium comforts that includes the adjustable seats that can be converted into minibars, beds, for privacy and security reasons. Emirates airlines is the first company to provide shower on flights and Emirates 4ps suits. In business class it provides partitions for privacy and also offers USB and laptop charging point.
Emirates airlines offers great deal of entertainment inside the flight and wide range of choice for food items keeping its customers satisfied with its services. It also offers excellent internal services by means of better housekeeping and healthcare for its customers.
Hence, this gives an overview in the product strategy in the marketing mix of Emirates airlines. Since Emirates airlines has its hub in Dubai, it serves low cost tickets to its consumers compared to other airlines.
Emirates airlines has a varying pricing strategy in its marketing mix. It Emirates 4ps developed shorter and low cost routes without any layover. Although the prices of these routes is lower, the company generates revenue through volumes. Due to direct flights, Emirates airlines has adopted effective price policy for the shorter routes.
In order to attain flexible pricing for the seats and extract the maximum profits the company also adopts dynamic pricing policy levying the highest cost per seat. In general company identifies the needs of the customers with different needs and belonging to differential financial statuses.
Emirates airlines also uses premium price policy for its premium customers who demand luxurious and customised services at fights.
Emirates airlines carries out its operation from Dubai strategically occupying the central hob for all the international routes connecting eastern and western cities in the world. Being well known for its long routes, Emirates airlines has also introduced new short routes benefiting its customers.
It links various one hundred forty cities across seventy-eight countries and six continents across the globe. Its distribution strategy involves sale of tickets through travel agents and tour operators.
Emirates also has a website for cancellation of tickets, buying of tickets, rescheduling of the flight and drawing information about the various periodical offers and discounts. Emirates airlines engages itself in various promotional activities through advertisements in magazines, newspapers, television, radio, websites etc.
The company also sponsored ICC cricket world cup in as well as thereby increasing its reach to millions. Emirates airlines often generates promotional discounts during the off season pricing the tickets at affordable rates attracting the tourists across the world to Dubai. The Emirates Airline foundation is committed in providing aid to various countries during difficult times.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Emirates airlines. Emirates airlines have a strategy of always focusing on customers.
Emirates has got an employee force of more than 50, people worldwide. This includes management, pilots, crew and other staff.
The airline carries more than 50 million passengers worldwide. Emirates focuses a lot on its services which becomes the backbone of its processes. The airlines has first class lounges, special services, customer relations and additional services which have a stream-lined end to end process.
Every global operation and service is looked after by the management and priority is given to customer services. Emirates is one of the leading airline brands which focuses a lot on customer experience.
Emirates has a dedicated terminal in Dubai, which has state of the art facilities for the comfort and luxury of its passengers.This North London neighbourhood has great transport connections, and is conveniently close to the boutiques, bars and restaurants of Islington.
Photo #2 Senate hearing on the proposed DA budget of PHPB for Senator Cynthia Villar (left), vice chairperson of the Senate Committee on Agriculture and Food, presides over the Finance Subcommittee hearing on the proposed PHPbillion budget of the Department of Agriculture on Tuesday (Oct.
4, ) at the Senate in Pasay City. Apr 22, · Ekta Agrawal, lives in Dubai, United Arab Emirates (present) Updated Jul 10, · Author has answers and m answer views I have been working in Dubai for last one year and have worked in companies like Unilever, Souq (An Amazon Company) so I think I am qualified to answer this questions.
The marketing communications mix is also called promotion, which corresponds to the promotion component of the marketing mix or 4Ps (see Nike Inc.’s Marketing Mix or 4P). The company is a good example of a business that uses different kinds of communication in its promotion activities.
If you’re a Gold or Platinum Emirates Skywards member, you can enjoy elite benefits when you stay at a participating hotel at an eligible rate: priority check-in, late check-out until 4p.m.